With their image and design, the objectives were to create a collaborative, fresh, inspiring ambiance. After a few rounds of ideas, we landed on the active lightbulb mascot, representing the ideas Brandularity inspires when collaborating with clients.
The concept is Brandularity brings you into a world of ideas. There are idea birds flying around, collaborative teams feeding the idea tree and the Brandularity team members generating, spotting and collecting great ideas as they fall from the sky.
